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Georgia Northwestern Technical College

Using analytics to achieve 9.8% enrollment growth

The Challenge

Creating course schedules that meet the needs of a largely non-traditional student population.

Community-focused Georgia Northwestern Technical College (GNTC) in Rome, Georgia serves students across a large nine-county area in Northwestern Georgia. Because many of its students juggle work and family commitments in addition to their studies, the institution aimed to make its schedule more student-centric to ensure timely graduation.

Fast Facts


Campuses throughout northwestern Georgia


Percent growth in Fall 2023 enrollment compared to Fall 2022


Students benefited from GNTC’s credit and noncredit programs

The Solution:

Using Data to Improve ROI

During the pandemic, GNTC sought out Ad Astra’s assistance in revamping manual scheduling processes across its six-campus institution. Over the last year, GNTC worked closely with Ad Astra to implement the background work necessary to build a strong scheduling foundation. This included conducting an inventory of seats and room spaces, identifying scheduling bottlenecks, and solidifying pathways, or e-maps, across all its campuses.

Using Ad Astra’s analytic tools, the college realized it had too many sections and students were spread too thin. Additionally, heat map reports allowed the college to see where most students were registered and highlighted additional classes students could take during the same day.


These findings prompted the college to add Friday classes along with evening options for core Gateway classes beyond its traditional Monday-Thursday schedule. New telepresence technology also allowed GNTC to offer live classes synchronously, allowing students to stay closer to their home campus, attend classes in a face-to-face setting, and complete core classes in a timely manner.

“We wanted to help students stay at their home campus as much as possible,” said Jennifer Loudermilk, Associate Vice President of Academic Affairs, GNTC. “As a college, we also did a lot of outreach to students, including implementing a new orientation and advisement process, which allowed students to register earlier in the semester.”

With the changes implemented, GNTC moved forward with a data-driven scheduling process for Fall 2023. Usage of data analytics and the efforts mentioned above allowed the college to realize a 9.8% growth in enrollment from Fall 2022 to Fall 2023. Buoyed by its success,  the institution is currently building out its Summer 2024 schedule with confidence. 

Roll-forward scheduling wasn’t efficient for our faculty or our students. Ad Astra helped us improve efficiency for both and increased the enrollment ratio for each class section.

Jennifer Loudermilk

Associate Vice President of Academic Affairs
Georgia Northwestern Technical College

Ad Astra Products


Essential Scheduling


Registration Monitoring


Student Demand Prediction

School Background:

Georgia Northwestern Technical College provides quality workforce education to the citizens of northwest Georgia. Students have the opportunity to earn an associate degree, diploma or a certificate in aviation, business, health, industrial or public service career paths. This past year, 11,601 people benefited from GNTC’s credit and noncredit programs. GNTC has an annual credit enrollment of 8,071 students and an additional enrollment of 3,530 people through adult education, continuing education, business and industry training and Georgia Quick Start. For more information about GNTC, visit us at www.GNTC.edu. GNTC is a unit of the Technical College System of Georgia and an Equal Opportunity Institution.

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